Thynkr Systems
Articles filed under PPC & Paid Advertising.
Category Archive
LinkedIn's organic reach for company pages has declined significantly over the past few years as the platform has pushed advertisers toward paid distribution. But the same period has seen individual creator reach — posts
Read articleThe B2B lead generation playbook that worked reliably five years ago has eroded significantly. Email open rates have declined. LinkedIn outreach has saturated to the point where most cold messages get ignored. Event budg
Read articleA remarkably large proportion of PPC budget improvements come not from changing bids or restructuring campaigns, but from improving the page users land on. You can have perfectly targeted keywords, compelling ad copy, an
Read articleThe budget question is the first one almost every prospective PPC client asks, and the honest answer is that there is no useful number that applies across businesses, markets, and objectives. A budget that is grossly ina
Read articleThe history of smart contract exploits is a useful and sobering catalogue. The DAO hack in 2016: $60 million drained through a reentrancy vulnerability. The Poly Network hack in 2021: $611 million extracted through a pri
Read articleDigital wallets have moved from novelty to infrastructure. They are how a growing proportion of consumers and businesses expect to pay, store value, and manage financial accounts — and the category continues to expand in
Read article